How to Find the Best Cruise Deals, According to Travel Experts

It’s no secret that cruising has become increasingly popular in recent years. According to data from the Cruise Lines International Association (CLIA), nearly 36 million passengers  (35.7 million, to be exact) will set sail in 2024, up 4.2 million from 2023. And, despite the industry’s increasing popularity, finding the best cruise deals may not be as difficult as you think — that is, as long as you know when to book (and what to look for). 

What’s more, wave season, which takes place from January to March, is when dozens of cruise lines release their best, most value-packed offers, which means it’s arguably the best time to book your sailing. During these months, cruisers can choose from hundreds of different promotions, which, while exciting, can be overwhelming. However, according to Rob Clabbers, T+L A-list travel advisor and founder of Q Cruise + Travel, a Virtuoso agency in Chicago, “the lowest fare is only a deal if it is the right cruise for you.” In other words, he explains that if you “pick the wrong line or itinerary, that deal just turns into a waste of vacation time and money.” 

With all this in mind, we tapped Clabbers, along with a few other T+L A-list travel advisors, to share their expert insight on how to find the best cruise deals.

Take advantage of wave season. 

As previously mentioned, wave season runs from January through March. During this months-long stretch, sometimes referred to as the Black Friday of cruise deals, many cruise lines — from budget lines to small-ship luxury ones and beyond — offer some of the most competitive deals of the year. It’s well worth booking your cruise during these months.  

Use a travel advisor.

Whether you’re a first-time cruiser or veteran sailor, the slew of deals, promotions, and special offers can seem daunting: How do you know which ones are worth booking? Which offers the most value? Clabbers explains, “All these options and special offers can be confusing, and a qualified travel advisor who knows their way around cruises may help you find the best deal.” Oftentimes, these folks can “offer extra benefits that are not available when booking directly with a cruise line.” Ultimately, says Clabbers, the best travel advisors are those who can “help customize your trip with hotels, tours, and other services that may be a better value or fit for your style of travel.”

Consider shoulder or low season travel.

Per Clabbers, many cruise lines offer lower fares before or after the peak seasons. “While the weather may not be at its peak, neither are the crowds. If your main interest is visiting cultural attractions and museums or exploring cities, rather than baking on a beach, fewer fellow travelers make for a much more enjoyable experience. Bonus: airfares may be lower, too.” A few examples include an Alaska sailing in May or September (as opposed to peak season, July and August) and a European river cruise in March or October/November (instead of May or September, which, per Clabbers, is considered high season).  

Mary Curry, another T+L A-list travel advisor and small ship specialist, echoes these sentiments. “I can't tell you how many travelers are hoping for a 'waived single supplement' or 'two for one' offer and then restrict themselves to only the peak dates for that region.” With that in mind, she says,  “It's so much more likely that these specials will be offered for dates where demand is not as high since small ships don't take long to fill for peak dates and rarely need to offer these” on sale or as part of a larger promotion. 

Be flexible. 

Put simply, explains Clabbers, “The more flexible you are, the more likely you are to find a lower rate for your cruise.” For example, if you are “very flexible and are looking for a standard room on a large ship on an itinerary that repeats week after week, you are more likely to find a promotional fare.” However, if you’re only open to traveling during a specific timeframe or itinerary (including ones that operate infrequently, such as a world cruise) in “a category that contains only a few rooms or suites, etc.,” explains Clabbers, “the limited supply will likely result in higher pricing.” Additionally, in some cases, “you may come across a ‘guarantee’ special offer.” In other words, this means that “in return for a lower fare, the cruise line gets to assign your specific room anywhere on the ship, in the category you selected.” 

Ironically enough, being flexible sometimes may mean giving up some of your flexibility. For example, says Clabbers, “Some lines, like Celebrity Cruises or Royal Caribbean, offer slightly lower fares if you’re willing to give up some of your flexibility by choosing to pay a nonrefundable deposit instead of a refundable one.”  

Book early. 

When it comes to snagging the best cruise deals, booking early is ultimately your best bet — “especially if you’re looking to travel on a luxury cruise line, or for unique, popular itineraries,” says Clabbers. “Lines like Silversea, Seabourn, Explora Journeys, and others aim to offer their lowest fares and best promotions when reservations are first accepted for a new itinerary and will raise fares as the departure date comes closer.” 

Additionally, according to Curry, this is especially true on small-ship sailings. “Most small ships are counting on filling all their cabins, so they offer the best deals for travelers who plan early.” She goes on to explain that many small-ship lines have even “formalized this system by offering 'capacity-controlled pricing' that offers the best rates furthest in advance with the rate steadily increasing for the same category cabin as you get closer and the ship fills.” 

Finally, keep in mind that some cruises can be booked up to three years in advance, which means it’s never too early to start planning.

Or book a last-minute cruise.

Sometimes, it pays to book late — so as long as “you’re very flexible with dates, itinerary, type of room, or location on a ship,” explains Clabbers. 

Ashton Palmer, another T+L A-list travel advisor who specializes in expedition sailings, shares similar insight. “If you are flexible and can travel 90 days or less before departure, cruise lines will sometimes extend discounts.” 

Related:  The Best Time to Book a Cruise

Stick with one line.

Just as airlines and hotels offer travel rewards programs and perks to loyal customers, most cruise lines do the same, too. Put simply, says Clabbers, “loyalty can pay off.” In fact, “Many cruise lines offer some discounts or credits to spend onboard or other benefits for their returning passengers.” Plus, these programs are free to join, so you have nothing to lose by signing up.

Cruise with friends or family.

Cruise with your nearest and dearest — and get rewarded for it, too. According to Palmer, cruise lines are often willing to extend a discount “for groups of six or more.” For example, Royal Caribbean, Virgin Voyages, and Princess offer group discounts. 

Consider repositioning cruises. 

Budget-conscious travelers should certainly consider a repositioning cruise. These unique one-way sailings generally occur at the beginning or end of a cruising season (typically in the spring or fall) when ships need to return to their home ports. Two real-life examples of these itineraries include Celebrity’s Mediterranean Passage Transatlantic sailing (which cruises from Tampa to Barcelona) and Windstar’s Greenland: North Atlantic Odyssey itinerary (which sails from Reykjavik to Montreal).

Keep in mind that these value-packed cruises, which hover around two weeks, feature far more sea days than typical itineraries to account for the travel time between the embarkation and disembarkation ports. As such, you’ll be spending the bulk of your vacation on board.

Bundle up. 

Nowadays, many cruise lines offer additional perks and discounts that go far beyond the basics (think: free specialty dining, onboard credits, an open bar, Wi-Fi, gratuities, and, in some cases, pre- and post-cruise hotels and/or airfare). Oceania’s Simply More offer, for example, includes shore excursions, specialty dining, Wi-Fi, and Champagne and wine. Norwegian Cruise Line’s beloved Free at Sea promotion offers similar savings, while select sailings on lines like Ponant and Celebrity include flights.

Guests sailing with luxury all-inclusive line Silversea also have the option to add flights by booking the Door-to-Door All-Inclusive package. You may also be able to find — and book — reduced-cost flights directly through the cruise lines. For example, per its website,  the Holland America Flight Ease program offers passengers the opportunity “to book air travel featuring flight inventory from most airlines, our specially negotiated low prices, the freedom to change your flights with no change fees, and late-arrival protection with 24-hour assistance. In addition, you can earn frequent flier miles with participating airlines,” according to the Holland America website. Similarly, some lines, including Regent Seven Seas Cruises, offer free two- or three-night land programs and a one-night pre-cruise hotel stay for some guests. 

Do your research to see if you’re eligible for additional discounts or benefits.  

According to Clabbers, select lines, including Cunard and Princess, offer “extra benefits for certain types of passengers,” including added perks and, in some cases, discounted or free fares. Carnival and Norwegian cruise lines offer special military perks and discounts.